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Introducing RenXTech!!


Did you ever notice when people start using new, cool names for their kids, and all of a sudden, everywhere you look there are kids with the same name (I'm looking at you parents of a Liam, Sophie, Olivia, and Aiden)? Well, it turns out that sometimes that happens with company names too...


Way back in 2014 when Renegade was just a twinkle in, founder and CEO, Dan Smith’s eye, there was another company out there that also decided that Renegade Technology was a great name for a business. So both Renegade Technology and Renegade Technology Systems Inc (RTSI) were born. We both worked in the GOVCON space but since we operate in very different areas we never really noticed each other. That is until early last year when RTSI must have gotten tired of seeing all of the accolades that we were getting at Renegade Tech and decided that much like Highlander, there can be only one (I know I totally dated myself with that reference. Just google it.)



For those who know Dan well, you know that he’s pretty fond of the name Renegade considering he has a vehicle with the name (Jeep Renegade), a license plate on my other vehicle that spells Renegade, and about 100 pieces of swag, including a pair of one-of-a-kind Vans shoes with the Renegade logo on them. If you think that's crazy, there may even be a Renegade employee with the logo tattooed on them (you will have to figure out who that is on your own though). So of course, we weren’t going to give up without a fight. We called up our legal team and we started the battle.


For most of 2020 not only were we dealing with all the chaos and uncertainty of COVID, but we were also fighting to keep our name. Finally, earlier this year, we reached a point where the cost of a continued fight no longer made sense. Win or lose, we were going to be facing six-figure legal fees, a price too high to consider. In the end, we decided to give up the name Renegade Technology.


To say it was a tough decision would be an understatement. After all, we are Renegades and have built a brand that is recognized and well-respected as a Team of great people.


But that’s just it, isn’t it? We can change the name, but who we are isn't changing at all and never will. The brand that each and every one of us collectively built is truly the core of who we are, regardless of what we call ourselves. Although it may have taken us a while to get here, we know that many companies rebrand and, whether it’s because they have to (like us) or they simply want to create something fresh & new, any Team can benefit from a rebrand!


So this is not a somber story, no sir! This is instead a story about new beginnings and hope for a bright future. To quote Winston Churchill, "To improve is to change, to be perfect is to have changed often". And with this change, we are undoubtedly improving. We are improving our website, our logos, our swag, and everything else associated with our brand. And how could we forget?! Of course we are extremely excited to introduce our new company name - RenXTech! (Pronounced, Ren 'X' Tech).


We know RenXTech is going to pick right up where Renegade Tech left off & we certainly hope that everyone is as excited about this new chapter as we are!. That said, please feel free to check out the brand spankin' new RenX Tech website at www.RenXTech.com.








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